Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps.
Mobile is disrupting the way people engage with brands. Everything that can be done on a desktop computer is now avaialable on a mobile device. From opening an email to visiting your website to reading your content, it's all accessible through a small mobile screen.
The first step in brand building is to create awareness by informing your target audience that you exist. With display ads you can reach new customers, build positive brand perceptions and reach wherever they are on the web. The more visibility you create means better recall rate for your brand, the ripple effect of creating awareness transcends just online advertising and influences offline purchases too.
When it comes to increasing brand awareness, AdWords can be a great medium that is often overlooked by marketers who defer to social media and other channels.
Are you often confronted with commercial ads when you are surfing YouTube or Facebook or Twitter? Would you also like to benefit from the success of social channels to promote your brand, your company and your products? Advertising on YouTube or Facebook or Twitter is the perfect mix to be combined with other online channels such as Search Engine Optimization, Social Media and Search Engine Advertising.
YouTube, Facebook and Twitter offers the possibility to target your audience precisely based upon interest categories, topics, device and demographic data.
Proving the ROI of social media is a complicated task for any organization. But it gets even trickier if your organization is primarily using social media to achieve business objectives that aren’t directly tied to revenue like brand awareness.
When it comes to your brand, there are two main areas to focus on:
Awareness: Increasing the amount of people that know about your brand.
Perception: Changing how people think and feel about your brand.